Running a business without getting clear about who your business serves is like groping in the darkness. Your chances of success are low. However, when this happens, you have nobody to blame but yourself. Given this, you must find out and know who your clients and prospects are, those are the people that your business serves.
It is crucial to understand that running any marketing campaign without knowing your target audience will only result in wasted resources and effort, whether you are a new or an existing business. You need to be confident about who your business serves before your plans can succeed. If you are just starting, read this write-up to the end to get clear about who your business serves.
1. Market Research
Knowing who your business serves will enable you to serve them better and scale. This is one of the most crucial steps you should take when starting or when your business is still at the growing stage. Embark on extensive market research to discover the kind of people and the demographics that patronize your offers.
Trace your customers back to your leads funnel and retrieve their details from your CRM. This will enable you to categorize them better. Keep in mind that you need to know their unique features and behavioral patterns and how they impact your sales.
2. Survey
Another way to get clear about who your business serves is to carry out a survey, tracking down your specific audience on your advertising channels, such as Facebook ads, Instagram ads, and Google. You need to talk to your audience to know what is on their minds and grow your business.
To do this, send an email to your existing customers, asking them the following questions:
1. What problems do you want my product or service to solve for you?
2. What is your biggest anger or fear about my product or service?
3. Why is my product or service (name it) important to you?
4. Have you tried out a new product or service? Did it work?
If you can make a few phone calls asking the above questions, you will also get a clue about what your clients think and who they are. This will allow you to position your product or service properly to satisfy them. Keep in mind to take note of the exact words used by your clients.
Takeaway
Not many entrepreneurs take the time to understand their target audience or clients clearly. However, this process will allow you to push their button and get the right action anytime you bring up an offer. The tips above come in handy whenever you want to get clear about who your business serves.
